The Time is Now for Westchester Food Businesses to Take Their Social Media Efforts to the Next Level

There has never been a better time for a Westchester food business to ramp up its involvement in social media to take advantage of all the free online opportunities that currently exist. If your restaurant, bar or other food-related business is already involved with social media, now is the time to take things to the next level. If you have been sitting on the sidelines for the past couple of years, this is the perfect opportunity to throw your chef’s hat in the ring and Continue reading →

Yorktown Reporter Brian Howard Named Social Media Editor at LoHud.com

WSM has learned that Brian Howard will take over the newly created position of Social Media Editor for LoHud.com and The Journal News. Howard, who has worked at LoHud for 12 years, has served as Yorktown Reporter since 2006. “We’ve had a social media presence, but (now) a commitment has been made to have someone managing the organization’s social media all the time,” said Howard. “It (social media) can no longer be secondary — it’s a full-time job.” Howard will begin his position Monday, March Continue reading →

Westchester Restaurants, Food Businesses Ready to Take Social Media to the Next Level

More than two years ago, I wrote a column on TwitterProfessor.com about the seemingly small number of Westchester-area restaurants that were using social media to promote their business objectives. At the time, I was only able to find 10 Westchester restaurants that were using Twitter with any degree of consistency, and my recollection is that not many were using Facebook. Last week, I attended the launch of the Hudson Valley Food & Beverage Alliance at the Culinary Institute of America’s Hyde Park campus. The event Continue reading →

What Are Your Social Media Resolutions for 2012?

You might be surprised to hear that despite my passion for social media, I am also a skeptic. I’m allotted the same 1,440 minutes each day as everyone else, and I don’t like wasting any of them. As we head into a new year, I think about where I should be allocating my time over the coming 12 months, and what I might have done differently in the months that have passed. Since social media is a major part of my job, I spend time Continue reading →

Facebook Ads: Think Social’s Harris Decker Provides Tips and Insights For Small & Medium-sized Businesses

Over the past three years or so, I’ve had the benefit of exchanging ideas and collaborating with some of the top social media influencers in Westchester County and across the country. I realized early on that this environment is moving far too fast for anyone to attempt to do it all on their own. Last week, I had the opportunity to meet Harris Decker, the owner of Westchester-based Think Social, a social media, website design and marketing firm that works with storefronts, online communities and brands. During Continue reading →

Social Media Opens Doors For Those Willing to Listen

Frequently when talking about the subject of social media, people will tell me they choose not to participate because they feel no one will be interested in what they have to say. I find this interesting, because it shows a misunderstanding of social media on two different levels. First, there are more than 250 million people in this country, and billions more on this planet. It’s true that not all of them want to hear about what you’ve been doing lately– but it’s also true Continue reading →

Social Media to be Featured Heavily at BOW11

Westchester Magazine to promote use of new media leading up to & during ‘Best of Westchester’ Event at Glen Island Harbour Club You are most likely aware of the Best of Westchester event being held  tonight, July 20, at the Glen Island Harbour Club in New Rochelle. I’ve attended this spectacular event on several occasions, a couple times as a Best of Westchester winner, and on other occasions as a member of the general public. This year I am extremely enthusiastic to be attending as a social media partner. In recent years, there has been Continue reading →

Chris S. Cornell Now a Columnist for Examiner Media

Westchester’s Chris S. Cornell — the founder of WestchesterSocialMedia.com and Director of Social Media at Thompson & Bender —  was recently named social media columnist for TheExaminerNews.com. Cornell, who also co-founded Westchester140 (the group that organized the first five Westchester Tweetups), wrote a guest column in early January, and was asked to stay on to write the column weekly. Link to Cornell’s Corner.

Facebook Deals Come to Westchester Businesses

If you thought 2010 was the year of Facebook, just wait until you see what’s in store for 2011. Most of the social media and digital marketing experts I’ve spoken with over the past few weeks seem to feel that the internet giant will continue to grow in popularity over the coming year — particularly with small businesses. In yesterday’s mail at Cornell Gallery (the retail framing business I’ve owned and operated for the past 15 years) I received an envelope from Facebook that shows Continue reading →

$9K+ For Dream Yankees Tix to Benefit Blythedale

19th Annual WPLJ Concert Auction Features Dozens of Dream Items; Hospital Using Social Media to Promote Fund-raiser How much would you pay for six seats to a New York Yankees game next season? Before you answer, consider that the seats are among the best in the stadium — in the General Manager’s suite. You can be the hero on your next outing to the Bronx — but it’s gonna cost you at least nine grand. You can enjoy the game, though, knowing that every dollar Continue reading →