Blog Archives

Using Content, Links and Social Media to Improve Your Site’s SEO

Search engine optimization is the process of attempting to improve a website ranking for one or more keywords. The underlying goal is typically to drive greater numbers of targeted traffic to the website, usually with the hope that a certain percentage of that audience will take one or more desired

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Posted in Social Media, Westchester Social Media

Five Simple Tips to Create More Compelling Instagram Photos

With more than 55 million photos posted on Instagram each day, it can be difficult to rise above the clutter. Are your photos getting noticed? Are they helping your brand reach its objectives? If not, there are several things you can do to improve the situation. 1) Take lots of

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Posted in Westchester Social Media

Is Social Media Doing Your Business More Harm than Good?

Have you heard the experts saying that if you’re not using to social media to help your business, the very existence of your business is at risk? Well, here’s a twist. If you’re making sacrifices in any of the core areas of your business to experiment blindly with Twitter, Facebook,

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Posted in Social Media, Westchester Social Media

The Five Reasons Social Media Won’t Work For Your Restaurant

Social media won’t save your restaurant from its woes. Social media won’t drive customers through your doors, it won’t cause people to say good things about your food, and it won’t make your chef a household name. I know this is not what you want to hear, but I’m going

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Posted in Westchester Food, Westchester Social Media

Alex Miranda Helps Westchester Community Build Website Audiences with WordPress & SEO

“The purpose of each sentence in a blog is to get the reader to read the next sentence.” I’ve spent quite a bit of time analyzing that sentence over the past two days, and I find it quite profound. You see, with so many social media platforms and so many streams

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Posted in Westchester Social Media

Westchester Social Media to Shift Focus Toward Non-Expert Social Media Users

Just because you’ve always done something a certain way, does not mean you need to continue doing it that way forever.  On my way in to work this morning, I was thinking about the Westchester Social Media community I’ve been managing for the past couple of years through this website

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Posted in Westchester Social Media

Food Photography More Important than Ever Because of Social Media — Q&A With Brannon Conza

It is a well-known fact that one of the most effective ways to increase engagement on social media platforms is through the use of quality photographs. And what better way for a restaurant to show off its offerings than through the use of photography? We’re seeing a surge in the

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Posted in Westchester Food, Westchester Social Media
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The Time is Now for Westchester Food Businesses to Take Their Social Media Efforts to the Next Level

There has never been a better time for a Westchester food business to ramp up its involvement in social media to take advantage of all the free online opportunities that currently exist. If your restaurant, bar or other food-related business is already involved with social media, now is the time

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Posted in Westchester Food, Westchester Social Media
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Yorktown Reporter Brian Howard Named Social Media Editor at LoHud.com

WSM has learned that Brian Howard will take over the newly created position of Social Media Editor for LoHud.com and The Journal News. Howard, who has worked at LoHud for 12 years, has served as Yorktown Reporter since 2006. “We’ve had a social media presence, but (now) a commitment has

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Posted in Westchester Social Media

Westchester Restaurants, Food Businesses Ready to Take Social Media to the Next Level

More than two years ago, I wrote a column on TwitterProfessor.com about the seemingly small number of Westchester-area restaurants that were using social media to promote their business objectives. At the time, I was only able to find 10 Westchester restaurants that were using Twitter with any degree of consistency,

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Posted in Westchester Food, Westchester Social Media