The Five Reasons Social Media Won’t Work For Your Restaurant

Social media won’t save your restaurant from its woes. Social media won’t drive customers through your doors, it won’t cause people to say good things about your food, and it won’t make your chef a household name. I know this is not what you want to hear, but I’m going to tell it to you anyway. There are five reasons why social media will not work for your restaurant: Your Food — Your restaurant is not consistently providing menu items that meet or exceed the Continue reading →

Food Photography More Important than Ever Because of Social Media — Q&A With Brannon Conza

It is a well-known fact that one of the most effective ways to increase engagement on social media platforms is through the use of quality photographs. And what better way for a restaurant to show off its offerings than through the use of photography? We’re seeing a surge in the number of Westchester restaurants participating in social media platforms such as Facebook and Twitter, and events such as Hudson Valley Restaurant Week and the Westchester Magazine Wine and Food Weekend has only fueled the interest. Continue reading →

The Time is Now for Westchester Food Businesses to Take Their Social Media Efforts to the Next Level

There has never been a better time for a Westchester food business to ramp up its involvement in social media to take advantage of all the free online opportunities that currently exist. If your restaurant, bar or other food-related business is already involved with social media, now is the time to take things to the next level. If you have been sitting on the sidelines for the past couple of years, this is the perfect opportunity to throw your chef’s hat in the ring and Continue reading →

Westchester Restaurants, Food Businesses Ready to Take Social Media to the Next Level

More than two years ago, I wrote a column on TwitterProfessor.com about the seemingly small number of Westchester-area restaurants that were using social media to promote their business objectives. At the time, I was only able to find 10 Westchester restaurants that were using Twitter with any degree of consistency, and my recollection is that not many were using Facebook. Last week, I attended the launch of the Hudson Valley Food & Beverage Alliance at the Culinary Institute of America’s Hyde Park campus. The event Continue reading →