Blog Archives

Using Content, Links and Social Media to Improve Your Site’s SEO

Search engine optimization is the process of attempting to improve a website ranking for one or more keywords. The underlying goal is typically to drive greater numbers of targeted traffic to the website, usually with the hope that a certain percentage of that audience will take one or more desired

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Posted in Social Media, Westchester Social Media

Tin Eye Searches the Web to Locate Your Images

One of my current projects involves the management of BaseballArt.com, a community of baseball artists and fans of baseball art. Earlier today, I was involved in a discussion about image copyrights and the increasing numbers of people who think nothing of taking another person’s work without permission or attribution, and

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Posted in Social Media

Is Social Media Doing Your Business More Harm than Good?

Have you heard the experts saying that if you’re not using to social media to help your business, the very existence of your business is at risk? Well, here’s a twist. If you’re making sacrifices in any of the core areas of your business to experiment blindly with Twitter, Facebook,

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Posted in Social Media, Westchester Social Media

How McDonald’s Succeeds at Social Media Without being Social

Social media experts keep telling us that the most important component of social media is the “social,” so why is McDonald’s showing us by example that they don’t believe it? Without a great deal of fanfare, McDonald’s continues to force itself into our daily social media experience through the use

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Posted in Social Media

7 Things a Restaurant Must Know About Social Media

A little bit of knowledge is a dangerous thing. Well, I know just enough about cooking and fine dining to be extremely dangerous. At home, I’m allowed to use the grill, the toaster and not much more. Despite the reality that I’ll never be a culinary artist, I have developed

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Posted in Social Media, Teaching Social Media Skills