WSM has learned that Brian Howard will take over the newly created position of Social Media Editor for LoHud.com and The Journal News. Howard, who has worked at LoHud for 12 years, has served as Yorktown Reporter since 2006. “We’ve had a social media presence, but (now) a commitment has been made to have someone managing the organization’s social media all the time,” said Howard. “It (social media) can no longer be secondary — it’s a full-time job.” Howard will begin his position Monday, March Continue reading →

You might be surprised to hear that despite my passion for social media, I am also a skeptic. I’m allotted the same 1,440 minutes each day as everyone else, and I don’t like wasting any of them. As we head into a new year, I think about where I should be allocating my time over the coming 12 months, and what I might have done differently in the months that have passed. Since social media is a major part of my job, I spend time Continue reading →

Over the past three years or so, I’ve had the benefit of exchanging ideas and collaborating with some of the top social media influencers in Westchester County and across the country. I realized early on that this environment is moving far too fast for anyone to attempt to do it all on their own. Last week, I had the opportunity to meet Harris Decker, the owner of Westchester-based Think Social, a social media, website design and marketing firm that works with storefronts, online communities and brands. During Continue reading →

Westchester Magazine to promote use of new media leading up to & during ‘Best of Westchester’ Event at Glen Island Harbour Club You are most likely aware of the Best of Westchester event being held  tonight, July 20, at the Glen Island Harbour Club in New Rochelle. I’ve attended this spectacular event on several occasions, a couple times as a Best of Westchester winner, and on other occasions as a member of the general public. This year I am extremely enthusiastic to be attending as a social media partner. In recent years, there has been Continue reading →

If you thought 2010 was the year of Facebook, just wait until you see what’s in store for 2011. Most of the social media and digital marketing experts I’ve spoken with over the past few weeks seem to feel that the internet giant will continue to grow in popularity over the coming year — particularly with small businesses. In yesterday’s mail at Cornell Gallery (the retail framing business I’ve owned and operated for the past 15 years) I received an envelope from Facebook that shows Continue reading →

19th Annual WPLJ Concert Auction Features Dozens of Dream Items; Hospital Using Social Media to Promote Fund-raiser How much would you pay for six seats to a New York Yankees game next season? Before you answer, consider that the seats are among the best in the stadium — in the General Manager’s suite. You can be the hero on your next outing to the Bronx — but it’s gonna cost you at least nine grand. You can enjoy the game, though, knowing that every dollar Continue reading →

Those of you having any involvement with social media in Westchester, NY (that probably includes you if you’re reading this article) are no doubt familiar with Sandro Ore and his on-line start-up Knowtorious Deals. I just learned today that Sandro has partnered with Food Bank for Westchester to raise money and awareness for one of Westchester County, N.Y.’s most beloved charities. Under the arrangements announced in a press release issued today by Food Bank for Westchester, KnowtoriousDeals.com will donate a portion of every coupon sold from its website Continue reading →