You might be surprised to hear that despite my passion for social media, I am also a skeptic. I’m allotted the same 1,440 minutes each day as everyone else, and I don’t like wasting any of them. As we head into a new year, I think about where I should be allocating my time over the coming 12 months, and what I might have done differently in the months that have passed. Since social media is a major part of my job, I spend time Continue reading →

Over the past three years or so, I’ve had the benefit of exchanging ideas and collaborating with some of the top social media influencers in Westchester County and across the country. I realized early on that this environment is moving far too fast for anyone to attempt to do it all on their own. Last week, I had the opportunity to meet Harris Decker, the owner of Westchester-based Think Social, a social media, website design and marketing firm that works with storefronts, online communities and brands. During Continue reading →